CAMPAIGN / INTERACTION / UI DESIGN
CLASSIC SINCE FOREVER
PROJECT
"Classic Since Forever" by Vans is a 360 global campaign that pays homage to the enduring legacy of the brand's iconic silhouettes. Collaborating with young creatives, we embarked on a journey to celebrate the enduring legacy of classics like The Slip On, The Old Skool, The Authentic, The Era, and the SK8-HI. Rooted in the essence of nostalgia and style, this campaign is a heartfelt tribute to the enduring spirit and cultural significance of Vans, encapsulating the essence of classic cool that transcends generations.
ROLE
In my role as lead interaction designer, I spearheaded the design of both web and mobile interfaces, aiming to elevate the artistic direction of the global campaign. Focused on delivering a clean, modern, and engaging digital experience, I ensured every click felt like a step into Vans' timeless world of style and creativity.
CREDITS
JAIME REILLY, VP GLOBAL CREATIVE
ROB TEAGUE, ECD
MATT EVEN, CD
AKO JEFFERSON, ACD
JOEL VANDRUFF, ART DIRECTOR
J MELILLI, INTERACTION & UI DESIGN
YEAR
2022
OTHER PROJECTS
