ART DIRECTION / WEB DESIGN
META
“VR 4 GOOD”
PROJECT
Meta aimed to demonstrate the expansive power of VR by nurturing immersive storytelling, with a focus on social impact. VR for Good is crafted to cultivate an understanding of how people think, feel, and behave in an ever-evolving and challenging world.
ROLE
In my role as the project's art director, I steered the creative vision with a keen focus on simplicity and storytelling, while also lending my expertise to UI and interaction design development. This ensured not only a seamless and captivating user experience but also alignment with Meta's brand guidelines throughout the process.
CREDITS
DAN KUPSCO, WEB & SYSTEMS LEAD
JAIME CASTANEDA, DESIGN & ENGINEERING LEAD
J MELILLI, ART DIRECTOR
ELLEN KIM, PRODUCT DESIGN
JIMMY MA, SOFTWARE ENGINEER
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