CREATIVE DIRECTION / UI DESIGN
LOOP.TV
PROJECT
A premium video startup serving businesses and consumers with music videos, movie trailers, tv trailers, game trailers, and sports in formats relevant to each context. I was recruited to this team by former head of growth at Vevo, Aaron Burcell, and was asked to design the entire look and feel for the first version of the consumer facing app. We acquired Seattle-based company, Screencast, and I lead the rebrand of integrating the company under the loop brand identity.
FOCUS
Creative Direction
Brand Strategy
Product Design
Marketing & Growth
CREDITS
Jon Niermann, CEO
Liam McCallum, CPO
Aaron Burcell, COO
Stephen Rodriguez, Growth
J Melilli, Creative Director
Following Assets By Future Büro
YEAR
2016-2017
OTHER PROJECTS
