CREATIVE DIRECTOR, DESIGNER, AUTEUR. BUILDING BRANDS, PRODUCTS, AND PLATFORMS FROM THE SOUL OUTWARD.
SELECTED WORK FOR META, VANS, VEVO, LIVE NATION, COMPLEX, AND INDEPENDENT FOUNDERS SHAPING WHAT CULTURE BECOMES NEXT.
SELECTED WORK
META “VR 4 GOOD”
VANS “ADS FOR CREATIVITY”
VANS “CLASSIC SINCE FOREVER”
TRIXIE & KATYA
COMPLEX
TOVE LO @ WILTERN
VANS “ULTIMATE WAFFLE”
TIERRA WHACK
I AM PLUS
LOOP.TV
VEVO
VIDA
I BUILD WHAT DOESN'T EXIST YET.
OVER THE LAST DECADE, I'VE HELPED SHAPE BRANDS, PRODUCTS, AND CAMPAIGNS FOR META, VANS, VEVO, LIVE NATION, AND COMPLEX — WORK THAT HAS MOVED THROUGH 2 BILLION IMPRESSIONS AND CONTRIBUTED TO OVER $1.4B IN VALUATION GROWTH.
BUT THE NUMBERS ARE THE BYPRODUCT. THE REAL WORK IS TRANSLATING SOMETHING INVISIBLE — A VISION, A TENSION, A REASON FOR BEING — INTO FORM. GIVING A BRAND A SOUL. TURNING AN IMPOSSIBLE IDEA INTO A SYSTEM THAT LASTS.
I WORK WITH FOUNDERS, COMPANIES, AND CULTURAL INSTITUTIONS WHO WANT MORE THAN A CAMPAIGN. I'M BASED IN VENICE, CALIFORNIA. I TAKE ON A LIMITED NUMBER OF ENGAGEMENTS EACH YEAR.